BCBG Girls

BCBGMAXAZRIA is the children’s fashion line from the iconic BCBG highend ladies brand, offering stylish and contemporary looks with modern trends with timeless designs.

FOUNDED IN LOS ANGELES IN 1989, BCBGMAXAZRIA WAS NAMED FOR THE POPULAR FRENCH EXPRESSION “BON CHIC, BON GENRE” — WHICH CONVEYS THE IDEA THAT A GOOD ATTITUDE IS THE BASIS OF GOOD STYLE.